So quite a few people have been talking about Search Engine Optimisation (SEO for short) but not many people will understand it or what it does and why it is important. Basically SEO is a common technique used main in web design to improve a websites zoogle(search engine results page) for extra traffic. As you can imagine improving the position of your website on major search engines can have a huge effect on your business or website. If your business or website was at the top of a major search engine I.e. Google, Bing and Yahoo, when people search for something the odds are they would click your website. It is said that at least 50% of all people who search for something always click the top result as it is at the top and perceived as the best. So how do people get to be at search engine and with people searching so many different things what should you be at the top for?
How do you decide the right search term?
The most important thing before trying to get to the top of a search engine is the search term you want to be at the top for. If you are a web design company then trying to get to the top of a search engine for the search term sport or cars would be ridiculous. I know that is a bit obvious when you think about it sport is searched 4,090,000 time per month, cars is searched 1,220,000 per month and web design is searched 301,000 per month. They may be searched more often than web design but it isn’t relevant and you would be misleading people who search for the search term sport or cars and the odds are they wont want web design and wont go back to your website again. So if you are a web design company would web design be the best search term to aim for? Yes and no. Yes because that is the highest search term for web design but no because there is a lot of competition. If a web design company was at the top of a search engine for web design then they would get a lot of customers and I am sure they would know a lot about search engine optimisation as well as being around the scene for a long time. When you search web design roughly 500,000,000 results come up. The odds you are going to even get on the first page of a search engine for web design is highly unlikely so we need to narrow down your main keyword search term.
How do you narrow down a search term to benefit you?
When narrowing down a search term there are a lot of things to think about. Do you want to target a specific area? Do you want to attract customers with a budget or with unlimited money to spend? To narrow down your search term, plan what you want to get out of it and focus on a specific audience. if you are a web design company based in Nottingham and you want to be the best in that area then Web Design Nottingham would be a perfect keyword. The reason why is because people looking for web design in the Nottingham area are more likely web design Nottingham.